The Love Nest works for most businesses. If you’re just starting out, this gives you strong foundations so you don’t have to unlearn bad habits later. If you’ve been on Instagram for a while but feel lost, inconsistent, or unclear, this will help you reset and get back on track with intention.

This is a done-with-you project, not a hands-off service. I give you, clear strategy, a content plan, 10 pieces of content created for you, carousel and post templates, and a power hour to work through any doubts. From there, the intention is that you take over, using the plan, examples, and templates to keep going confidently on your own. You are not starting out alone, but you do need to be willing to show up and use what we build together.

In my experience, yes! Instagram is a powerful part of your wider marketing ecosystem. People already have the app on their phone, it’s familiar, accessible, and relationship-driven, it helps people get to know, like, and trust you, and it’s the perfect place to show how you work, what you offer, and your energy. That said, Instagram shouldn’t be your only growth strategy. It works best when it supports things like your website, email list, PR, networking, and real-life conversations.

Your strategy is delivered in a Google Doc. This means that you can easily revisit and update it, and reuse parts of it across your wider marketing. The Instagram section is clearly focused on content, messaging, and structure for the platform.

You’ll get access to The Studio, a short, practical course that walks you through exactly how to gather the content assets I need. It covers, filming talking-head videos, capturing b-roll, and taking natural, on-brand selfies. You will then be able to take these learnings into your own content creation.

Before you commit, you’ll complete a short pre-project form. This allows me to review your business and confirm that The Love Nest is the right fit for you. While this project works for most service-based businesses, I won’t take you on unless I’m confident it’s the right support

I’ll share the Canva files directly with you. You’ll then make a copy, save them to your own Canva account so you can edit and reuse them as often as you like. Simple and stress-free.

It would be a shame if you didn’t love what I create for you, but it’s important to know that everything delivered inside The Love Nest is intentional and strategy-led. Each piece of content is designed to work hard for your business. From the hook and message to the visuals, caption, and keywords. The content is also created to be realistic for you to recreate. I don’t rely on fancy edits, trends, or heavy AI. The focus is on clear, human content you understand, trust, and feel confident repeating.

The Love Nest gives you a huge head start (the plan, the content examples, the templates, the support). After that, Instagram still needs time and attention... just like networking, outreach, PR, or email marketing.

Practice is key. The more you use the strategy, the easier it becomes.

The Power Hour is a 60-minute 1:1 session booked within 3 months of project delivery.vBefore the call, you’ll complete a questionnaire so I understand what’s feeling tricky, where you feel stuck, and what you want help with. We then use the hour to work through those challenges and give you clear next steps.